In general, there are two categories of marketers focused on B2B lead generation. While their work may overlap, their marketing approaches are very different.
These two categories are:
Demand generation marketers - this group is focused on the entire B2B lead generation revenue cycle. Their mission is to nurture leads, guiding them from simply being aware of your brand to becoming a customer and, finally, an advocate.
Growth hackers - this group is focused on generating quick revenue growth while spending as little as possible. They typically work at early-stage startups and tend to be more experimental in approach. As a general rule, the activities they undertake are often less scalable.
Despite their differences, these two groups have one thing in common - they rely on analysing data and testing to drive their decision-making and are laser-focused on successful B2B lead generation.
#leadgeneration #b2b_lead_generation
